We want to let everyone know that the Cotton On Foundation is Not Just any charity. Our people are not just any people, our goals are not just any goals and our products, you guessed it, are not just any products. Our new Not Just campaign aims to turn our customers' incidental and everyday purchases like water, mints and tote bags into funds that support local and international communities living in poverty. 100 per cent of proceeds from the sale of every Cotton On Foundation product help support our local and global projects, which focus on four key pillars of education, health, infrastructure and sustainability.